Eyelash Extensions - Aesthetic VideoSource Press Release

18 December 2009 FOR IMMEDIATE RELEASE
Contact: Robert Andrus, 1-800-414-2434
info@videoshelf.com

LASH OUT WITH LONG, LUSCIOUS AND LOVELY:

AESTHETIC VIDEOSOURCE PRESENTS

"EYELASH EXTENSIONS" DVDS

Salt Lake City, UT — Eyelash extensions are de rigueur among celebrities for 24/7 luscious, long lashes...and their popularity is rapidly growing outside the Hollywood hills. With looks ranging from natural enhancement to dramatic flair, creating immediate and long-lasting lift and definition to the eyes, what's not to love?

However, the lash-by-lash extension application is an art that requires training, patience, and lots of practice. In Aesthetic VideoSource's newest instructional DVDs, Eyelash extensions, Vol. 1 and 2 , Leslie Graham, a certified eyelash extension trainer and award-winning makeup artist, demonstrates how to provide this popular and profitable service.

With step-by-step instruction and extreme close-ups, Leslie shows you how to prepare your clients, select lashes, set up your workstation, apply individual Eyelash extensions , and remove extensions. You will also learn about safety and sanitation, precautions, required supplies, available product types, client information and consent forms, eyelash growth cycle, aftercare instructions, and tips and tricks to make the application faster and more efficient.

In each volume, Graham then demonstrates full length applications. In Volume 1, Graham demonstrates how to provide three looks on models of different ethnicities (African-American, White, and Asian): a dramatic look using synthetic "C" curl extensions, a natural "bridal" look using synthetic lashes, and an elegant look with a full set of mink lashes (the "crème de la crème" of extensions). In Volume 2, she demonstrates how to provide a full set of silk colored lashes, how to use crystals to create a glam look, highlights with color using synthetic lashes, and corrective techniques using criss-cross and "Y" lashes.

Applications normally run an hour to two, depending on the number of lashes applied. The extensions last 3 to 6 weeks, following the lashes' natural cycle, then require touch-ups to maintain the enhanced lashes. Whether you want to provide extensions exclusively or as an additional service, extensions are a great return on investment with low product cost and full sets starting at $150.

"This is fine detailed work and an intricate procedure. In the end, you'll love the effect, as will your clients," says Graham. "Welcome to the eye-opening world of Eyelash extensions ."

"Leslie's techniques are very professional and precise. The models look like they have naturally fabulous thick, long lashes," says Shirley Erickson Gorospe, president of Aesthetic VideoSource. "Leslie is a gifted educator also. Step-by-step, she explains how to do what she does so beautifully."

Leslie Graham is an award-winning professional makeup artist in film and television, and a certified eyelash extension technician and trainer. She trained at the Westmore Academy of Cosmetic Arts in beauty and special effects makeup and at Misencil as an Eyelash Technician and Trainer. Production credits include The Twilight Sagas: New Moon & Eclipse, Tron 2, Night at the Museum, Ghostrider, X-Men 3, and Battlestar Galactica.

Aesthetic VideoSource produces and distributes detailed, comprehensive health and spa instructional DVDs, so anyone can properly perform the procedures shown. Aesthetic VideoSource is the forerunner in educational media distribution, with award-winning DVDs and an always-expanding list of offerings to meet the spa and beauty industry's needs.

Contact Info —Each Eyelash extensions DVD (Vol. 1: 2 Hrs. 59 Mins., Vol. 2: 2 Hrs. 32 Mins.) can each be ordered for $69.95 plus shipping, by calling 1-800-414-2434 or visiting www.VideoShelf.com. Both volumes can be purchased for $112.00, at a savings of 20%.



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EYELASH EXTENSION VOL.1

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