New improvements to Dermal Fillers

BioForm Medical to Launch New 1.5cc RADIESSE(r) Volume Advantage Syringe and 0.8cc RADIESSE Moderate Fill Syringe; Announces Successful Results of RADIESSE Dermal Filler With Lidocaine Clinical Study

SAN MATEO, Calif. (GlobeNewswire via COMTEX News Network) — BioForm Medical, Inc. (Nasdaq:BFRM) today announced two new product forms of RADIESSE(r) dermal filler – the 1.5cc RADIESSE Volume Advantage syringe and the 0.8cc RADIESSE Moderate Fill syringe – which will be introduced at the American Academy of Dermatology’s (AAD) 67th Annual Meeting in San Francisco, California. These product introductions are intended to provide physicians with greater value and versatility.

The 1.5cc RADIESSE Volume Advantage syringe is being launched as the new premier filler product format in the U.S. aesthetics market and will retain the same $295 list price to physicians as the 1.3cc RADIESSE dermal filler syringe that it is replacing. The Company increased the volume of the standard RADIESSE dermal filler syringe by 15% while maintaining the same price to provide physicians and patients with even better value and more versatility in aesthetic correction for multiple areas of treatment. BioForm expects to start shipping the 1.5cc RADIESSE Volume Advantage syringe on March 9, 2009.

Complementing our 1.5cc RADIESSE Volume Advantage syringe is the new 0.8cc RADIESSE Moderate Fill syringe, which is intended to offer physicians a less expensive way to use the long-lasting RADIESSE dermal filler in patients with moderate lines or wrinkles, where physicians have primarily relied on products with less volume, like Juvederm(r) or Restylane(r). The 0.8cc RADIESSE Moderate Fill syringe will be launched at a list price to physicians of $199, which the Company believes to be the first leading dermal filler list priced below $200, and an excellent value for physicians and patients in many typical filler treatments. BioForm expects to start shipping the 0.8cc RADIESSE Moderate Fill syringe on April 13, 2009.

“We have increased the value of the large RADIESSE dermal filler syringe with the new 1.5cc RADIESSE Volume Advantage, further enhancing an already great value. We also believe that physicians will embrace our low cost 0.8cc RADIESSE Moderate Fill syringe, especially for procedures in which they may not need as much RADIESSE dermal filler,” said Steven Basta, Chief Executive Officer of BioForm Medical, Inc. “With the new 1.5cc syringe, we hope to delight our current customers, and with the 0.8cc syringe, we believe we provide a compelling alternative for dermal filler treatments that might otherwise have been done with a competitor’s syringe.”

At the AAD meeting, BioForm Medical will also present the results of its recent clinical trial evaluating the safety and effectiveness of mixing lidocaine with RADIESSE dermal filler. This 50-patient, split-face trial at two clinical sites, demonstrated that RADIESSE dermal filler mixed with 2% lidocaine was found to be less painful than RADIESSE dermal filler not mixed with lidocaine, while having comparable aesthetic correction. This mixing technique was developed by Dr. Mariano Busso and first published in the Journal of Dermatologic Surgery in June, 2008.

The results from the clinical trial included:
* Approximately 60% reduction (p<0.0001) in pain scores immediately
following treatment, measured on a Visual Analog Scale (VAS).
* 100% of patients found RADIESSE dermal filler mixed with lidocaine
to be less painful than non-mixed RADIESSE dermal filler.
* 96% of patients found that the difference in pain level was
significant enough to affect their preference for one treatment
over the other.
* Both RADIESSE dermal filler mixed with lidocaine and non-mixed
RADIESSE dermal filler were safe, with comparable local adverse
events, typical of dermal fillers. There were no serious adverse
events in the clinical trial.

In our new dvd, The Complete Guide to Dermal Fillers, Dr. Dolores Kent shows different dermal filler techniques using Restalyne, Radiesse and Juvaderm.  Please visit Aesthetic VideoSource to view a free excerpt and learn more.