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CUTTING EDGE:

AESTHETIC VIDEOSOURCE PRESENTS:

"PLATFORM ARTISTRY: HAIR CUTS, COLORS & STYLES"
SERIES FOR MEN

Salt Lake City, UT — For the newest cut, color, and style, platform artist Randy Topham demonstrates how to use the latest techniques to achieve the latest looks. In Aesthetic VideoSource's new Platform Artistry video series for men , Topham demonstrates innovative techniques for cutting, coloring, and styling men’s hair at different lengths, for different textures and for different lifestyles: business, metro, and sport. The resulting styles will bring clients back again to keep up to date and fresh.

Each DVD features four models, each with a cut, color, and style. Throughout each, Topham also provides tips on men’s coloring, pricing, and marketing to attract male clientele.

In Business Hair Cuts, Colors & Styles (1 Hr. 43 Mins.), Topham demonstrates four cuts for your more conservative, business-minded male clients: A clean cut, point cut at an angle for a jagged edge without lines suggesting that two-week later look...The conservative look with texturizing shears for more styling options...A classic cut incorporating natural wave...And a versatile basic conservative cut with high sides cut with clippers and the top shear cut, maintaining some length. For each, Topham show how to provide subtle highlights with distinctive techniques and discusses different styling options.

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In Metro Hair Cuts, Colors & Styles (1 Hr. 45 Mins.), Topham demonstrates four cuts for your edgier, fashion-forward male clients: A shagged out top with tight sides for a more classic yet casual cut, thinned and texturized by razor cutting twisted lengths of hair...A faux-hawk with a twist and tight cropped sides without lines...An asymmetrical, glam rock inspiration dry cut with shears...And a razor cut for a taper-edged, spiked feel, with long bangs and length all over. Randy also shows four innovative coloring techniques (foil coloring ponytailed segments, paneling, creating a shine line, and a 3-color merge) and styling options to illustrate the versatility of the cuts.

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In Sport Hair Cuts, Colors & Styles (1 Hr. 55 Mins.), Topham demonstrates four cuts for your more casual, sport-oriented male clients: Opened-up shaping for long natural curls, created with a bricking shear technique to remove excess weight...Updated mop top with a long top and tight sides texturized with a feathered razor...Texturized curly hair with a basic shear cut... And a shoulder-length cut, texturized by twisting strands and randomly hitting with a trimmer and notching with shears to remove weight. Randy also shows four different coloring techniques (scrunching on highlights, weaving, coloring to leave natural highlights, and lightening and darkening with a hand-painted "balayage" technique) and various styling options.

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"I love my work," says Topham "Because I help empower stylists to be creative and to use their vision and artistic inspiration to keep hairstyling new and exciting."

"Randy does a great job describing each advanced technique that he demonstrates to provide these modern, trendy looks", says Shirley Erickson Gorospe, president of Aesthetic VideoSource. "There is so much information in each DVD that you can’t watch it all in one sitting."

Randy Topham has been working as a platform artist for the last 7 years. As an instructor for a large professional hair color company, he travels around the United States to share the latest techniques on cutting, coloring, and styling.

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Aesthetic VideoSource produces and distributes detailed, comprehensive health and spa instructional videos, so anyone – with or without prior experience – can properly perform the procedures shown. Aesthetic VideoSource is the forerunner in educational media distribution, with award-winning DVD’s and an always-expanding list of offerings to meet the beauty industry’s needs.

Contact Info – Each video in the Platform Artistry series (DVD) can be ordered for $49.95 plus shipping, by calling 1-800-414-2434 or visiting www.VideoShelf.com. The complete set for men can be purchased for $105.00, at a savings of 30%. Be sure to also check out the Platform Artistry DVDs on women’s styling for Short , Mid-Length , and Long hair .

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PLATFORM ARTISTRY: BUSINESS CUTS & COLORS




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PLATFORM ARTISTRY: METRO CUTS & COLORS




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PLATFORM ARTISTRY: SPORT CUTS & COLORS




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